Meta Platforms on Friday launched its subscription service in the US, which would allow Facebook and Instagram users pay for verification in the same vein as Elon Musk-owned Twitter.
The Meta Verified service will give users a blue badge after they verify their accounts using a government ID and will cost $11.99 (nearly Rs. 990) per month on the web or $14.99 (nearly Rs. 1,240) a month on Apple’s iOS system and Google-owned Android, Meta said in a statement.
The service, which Meta said it was testing in February, follows in the footsteps of Snap-owned Snapchat as well as messaging app Telegram and marks the latest effort by a social media company to diversify its revenue away from advertising.
After a $44 billion (nearly Rs. 3,63,300 crore) buyout by Musk last year, Twitter had rolled out its Blue subscription service which lets people pay for the blue check mark previously limited to verified accounts of politicians, journalists and other public figures.
The initial launch of Twitter Blue in November had led to a surge in users impersonating celebrities and brands on the platform, which prompted the company to halt the service and reintroduce it with different colored checks for individuals, companies and governments.
Meta Verified was initially rolled out in Australia and New Zealand before coming to markets in the United States and other countries.
Subscribers will get a badge indicating their account has been verified with a government ID, extra protection against impersonation, direct access to customer support and more visibility, according to the company.
The social media giant said the service would be primarily aimed at content creators looking to expand their presence on the platforms and could see adjustments after a test phase.
© Thomson Reuters 2023